Numiko's second I'm a Celebrity... site launches

The new site will look to brings together the buzz created by the show across the internet with the inclusion of application, the ‘Tweet Tracker’, which monitors Twitter to see which jungle star is being talked about the most.

The application feeds back into the Tracker, creating a live and ever‐changing display of who is hot and who is not. The Tweet Tracker will also star on TV as part of the ITV2 follow‐up show – ‘I’m A Celebrity… Get Me Out Of Here… NOW!

Exclusive and highlights videos, photo galleries and news stories are pushed up to the site direct from editors in Australia and in London using Numiko’s publishing system.

Also during the TV broadcasts, the site will provide a real‐time chat tool that will allow anyone watching the show to log and ‘talk’ to other viewers.

Kate Bradshaw, deputy MD and head of online commissioning for ITV.com said: “Hot on the heels of The X Factor comes another ITV entertainment giant that demands a website that fully engages users and reflects the buzz of the moment. We’re really excited about the new features of the site which include a social media toolkit which will allow fans to share and follow this event in real time both on‐screen and online.”

Darren Navier, creative director for Numiko, added: “It’s no exaggeration to say the show is a phenomenon, everyone has an opinion about it. As an agency, we have come to understand entertainment brands and how stories evolve. We also know how people really use technology and what they want from it. We think that’s a great combination for shows like ‘I’m A Celebrity…Get Me Out of Here. TV shows have always been social occasions – people sitting around in their front rooms together and discussing what they see. With these new tools your front room just becomes a whole lot bigger.”