Dulux Trade set for brand review through Refinery
Paint brand Dulux Trade is set to undergo a brand review which will be handled by Refinery.
The Manchester-based marketing agency will carry out a strategic review of the Dulux Trade brand and its product portfolio which will include Weathershield, Light & Space and Ecosure.
Refinery will also produce new brand guidelines as part of its remit of brand development and trade communications.
Phillip Armitage, director of Refinery, explained: “The brand review is part of our ongoing commitment to keeping the Dulux Trade brand, and all of its sub-brands, fresh and relevant to its core customer base. As the lead agency for all trade communications, our work spans DM, press advertising, digital marketing, promotions, literature, packaging, POS and exhibition support. The review will help to strengthen the brand going forward and inform our planning for future integrated campaigns.”