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Driven Bio Repair

BioRepair hits Scottish screens

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By The Drum Team, Editorial

November 17, 2009 | 2 min read

Tooth enamel repair brand BioRepair is set to extend its campaign, created by Driven, to reach Scotland for the first time.

The Scottish campaign will look to mirror the one which appeared on ITV1 Granada earlier in the year and will run for a week on STV and Channel 4 during peak viewing times.

Charlotte Smith from BioRepair, said: “We chose the Scottish region for the second campaign for a number of reasons including; the significant number of stores that list BioRepair, number of households, size of the region and the media cost for advertising. It will be interesting to see whether we can achieve a similar uplift in Scotland as we did in the Granada region.”

Driven Bio Repair

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