Dadi Award winners announced
The DADI Awards, in association with Leeds Live it Love it, took place in the city’s Armouries with MadeByPi winning the Grand Prix Award for its Little Black Book site for client First Direct.
Also scooping a top award was BJL, which won the Chairman’s award for its website for Rustlers.
Also awarded on the night were Leeds-based Fuse8, who won Digital Agency of the Year; Code Computerlove’s Tony Foggett, who was chosen as DADI Individual of the Year; Digital Creative of the Year went to MadeByPi’s Chris Hemingway; while Digital Media Agency of the Year went to MediaVest Manchester.
Cream Yorkshire is positioned as part of Digital Week - a week of event, talks and workshops to explore the bright future of Yorkshire’s digital and creative industries.
Here is a list of winners on the night, and to see the work, click here:
GRAND PRIX
Company: MadeByPi
Client: First Direct
Title: Little Black Book
URL: littleblackbook.firstdirect.com HYPERLINK "http://www.kitty-cooper.co.uk"
Creative Director: Chris Hemingway
Lead Designer: Joe Robinson
Technical Lead: Paul Lemon
Account Manager: Natalie Blacker
Client: Sara Walsh
CHAIRMAN’S AWARD
Company: BJL
Client: Rustlers
Title: One Finger Food
URL: http://www.awardsubmission.co.uk/rustlers/
Credits: Neil Boote, Andy Buchan, Adrian Dews and Carla Pfitzner
DIGITAL AGENCY OF THE YEAR
NOMINATION
MadeByPi
NOMINATION
Code Computerlove
AWARD
Fuse 8
DADI INDIVIDUAL OF THE YEAR
NOMINATION
Kirstie Buchanan
Reading Room
NOMINATION
Fiona Proudler
Realise
NOMINATION
Polly Pospyelova
Fuse8
NOMINATION
Ross Laurie
Line
NOMINATION
Ben Hatton
Ripple Effect
AWARD
Tony Fogget
Code Computerlove
CREATIVE INDIVIDUAL / TEAM OF THE YEAR
AWARD
Chris Hemingway
MadeByPi
NOMINATION
Code Computerlove
NOMINATION
Equator
MEDIA BUYING AGENCY OF THE YEAR
NOMINATION
Mediacom Edinburgh
NOMINATION
Brilliant Media - Leeds
AWARD
MediaVest Manchester
STUDENT WORK OF THE YEAR
Samuel Don Whigham
BEST PUBLIC SECTOR WEBSITE OR CAMPAIGN
AWARD
Company: DigForFireDMG
Client: The Open University
Title: The Darwin Project - Devolve Me
URL: www.open.ac.uk/darwin/devolve-me.php
Credits: David Moore, Andy Hayward and Joel Arber
COMMENDATION
Company: Numiko
Client: BBC/Lion
Title: Britain from Above
URL: www.bbc.co.uk/britainfromabove
Credits : Numiko
NOMINATION
Company: BrandNew
Client: NHS Yorkshire & Humber and SBI (Hero PR team)
Title: The Calendar NHS Health and Social Care Hero Award
URL: www.calendarnhshero.com
Credits: Dawn Davis, Chris Ball and Elinor Gilbert
NOMINATION
Company: TAK!
Client: Birmingham Museums and Art Gallery
Title: Pre-Raphaelite Online Resource
URL: http://www.preraphaelites.org
Creative Director: Dom Murphy
Technical Director: Neil Kinnish
NOMINATION
Company: TrainingPOD LLP
Client: Mid Yorkshire Hospitals
Title: TrainingPOD
URL: www.training-pod.com
Credits: David Foggin, Peter Williams, Chloe Marshall and Neil Jones
BEST NOT FOR PROFIT WEBSITE OR CAMPAIGN
AWARD
Company: fuse8
Client: Meningitis Research Foundation
Title: Understanding meningitis
URL: www.meningitis.org
Credits : Gary Delaporte, Michael Craven, Andy Roberts and San Shergill Mehra
COMMENDATION
Company: Whitespace
Client: Rape Crisis Scotland
Title: This is not an invitation to rape me
URL: www.thisisnotaninvitationtorapeme.co.uk
Creative Director: Iain Valentine
Designer: Gordon Carmichael
Developer: Andrew Senter
Account Manager: Lizzie Barr
NOMINATION
Company: Line
Client: SnowSportGB
Title: SnowSportGB
URL: www.snowsportgb.com
Design: Rufus Spiller, Steve Foulds, Alex Cowles, Robbie Manson
Technical: Ben Ausden, Ally Burns, John Sutherland, Chris Shennan
Accounts: Ross Laurie, Malky Brown
NOMINATION
Company: Reading Room
Client: Dulwich Picture Gallery
Title: Dulwich Picture Gallery
URL: www.dulwichpicturegallery.org.uk
Credits: Reading Room
BEST PROFESSIONAL SERVICES WEBSITE OR CAMPAIGN
AWARD
Company: fuse8
Client: Forward Ladies
Title: Girl power networking
URL: www.forwardladies.com
Credits: James Wharf and San Shergill Mehra
BEST FINANCIAL SERVICES WEBSITE OR CAMPAIGN
AWARD
Company: MadeByPi
Client: First Direct
Title: Little Black Book
URL: www.littleblackbook.firstdirect.com
Creative Director: Chris Hemingway
Lead Designer: Joe Robinson
Technical Lead: Paul Lemon
Account Manager: Natalie Blacker
Client: Sara Walsh
NOMINATION
Company: Realise
Client: Bank of Scotland Corporate
Title: Supporting new business
BEST IN-HOUSE WEBSITE OR CAMPAIGN
AWARD
Company: Story
Title: Ideas with legs can run anywhere
URL: www.storyuk.com
Credits: Story Team, Rawww and Gecko New Media
COMMENDATION
Company: Code Computerlove
Title: From Brain to Brew: A Computerlovers Production
URL: http://awards.codecomputerlove.com/dadis09/showreel/
Credits: The Computerlove Team
COMMENDATION
Company: Elmwood
Title: The Digital Picnic
URL: www.elmwood.com/digitalpicnic
Group Digital Director: Simon Robson
Head of Digital Design: Alex Nelson
Digital Designer: Cara Baron
Designer: Stephen Woowat
Marketing Co-Ordinator: Rebecca Peel
Business Developer: Mino Russo
Project Executive: Rosie Saunders
BEST NEWS WEBSITE OR CAMPAIGN
AWARD
Company: News International
Client: News International
Title: It's thesun.co.uk wot won it
URL: www.thesun.co.uk/sol/homepage
Credits: Pete Picton (editor of Sun online) and the whole editorial team.
BEST RECRUITMENT WEBSITE OR CAMPAIGN
AWARD
Company: SMRS
Client: Next
Title: Next Careers website
URL: http:/careers.next.co.uk
Credits SMRS
COMMENDATION
Company: SMRS
Client: Sky
Title: Sky - Join our web team
URL: www.joinourwebteam.sky.com
Credits: SMRS
BEST FMCG WEBSITE OR CAMPAIGN
AWARD
Company: Sense Internet Ltd
Client: Rizla UK
Title: An FMCG with a site just for me
URL: www.rizla.co.uk
Credits : Aidan Cook
COMMENDATION
Company: Code Computerlove
Client: Original Source
Title: Original Source: A Sensational FMCG Website
URL: http://www.originalsource.co.uk/
Credits : The Code Computerlove Team
COMMENDATION
Company: Equator
Client: OXY
Title: Girls stick to OXY guys (Brand relaunch)
URL: www.oxy.co.uk
Creative Director: James Jefferson
Assistant Creative Director: Patrick Bjorkman
Designer: Lindsay Carr and Jonathan Bean
Account Director: Amy Gilpin
BEST TRAVEL / LEISURE WEBSITE OR CAMPAIGN
AWARD
Company: Code Computerlove
Client: First TransPennine Express
Title: Transpennine Tempts Travellers into Trying the Train
URL: http://awards.codecomputerlove.com/dadis09/tpe/
Credits: The Computerlove Team
COMMENDATION
Company: Rippleffect
Client: The Mersey Partnership
Title: Incentives Liverpool
URL: www.incentivesliverpool.com
Account manager: Andrew Binns
Senior designer: Ant Clark
Programmer: Ryan Price
NOMINATION
Company: Twentysix Leeds
Client: Abercrombie and Kent
Title: Abercrombie and Kent
URL: www.abercrombiekent.co.uk
BEST INTERACTIVE ENTERTAINMENT WEBSITE, GAME OR CAMPAIGN
AWARD
Company: Chunk
Client: Sage
Title: Train Your Business Brain
URL: www.trainyourbusinessbrain.com
Credits: Made by Chunk
AWARD
Company: Chunk
Client: Cadbury
Title: Cadbury's Audience Game
URL: www.vimeo.com/4900483
Credits: Made by Chunk
COMMENDATION
Company: Bluecube Interactive
Client: Sony Ireland
Title: AC/DC Rock
URL: www.acdcrockandrolltrain.com
Art Director: Daniel Hurley
Flash Designer: Luke Gill
Producer: Sheelin Conlon
NOMINATION
Company: Equator
Client: HTC Europe
Title: HTC P3470 for Orange France
Creative Director: James Jefferson
Assistant Creative Director: Patrick Bjorkman
Designer: Elaine Simpson
Designer: Jonathan Bean
Account Director: Amy Gilpin
NOMINATION
Company: Koko Digital
Client: Shakespeare Country
Title: Romeo Viral Game
URL: www.shakespearegame.com
Credits: Stuart Howarth, Chris Steele, Karl Bloor, Keiron White, Rory Pickering, Brett Bailey and Paul Stamp
NOMINATION
Company: MadeByPi
Client: BBC
Title: Nevaland
URL: www.bbc.co.uk/cbbc/nevaland
Creative Director: Chris Hemingway
Lead Designer: Stuart Jacklin
Account Manager: Hayley Foy
Client: Amy Williams
NOMINATION
Company: Numiko
Client: ITV.com
Title: I'm a Celebrity... 2008
URL: http://celebrity.itv.com
Credits : Numiko
NOMINATION
Company: Numiko
Client: ITV.com
Title: Britannia High
URL: www.itv.com/BritanniaHigh
Credits: Numiko
BEST E-COMMERCE WEBSITE
AWARD
Company: Blueleaf
Client: Laura Ashley
Title: Laura Ashley Made to Order E-commerce Site
URL: http://mto.lauraashley.com
Credits : Rob Smith
AWARD
Company: Dog Digital
Client: Kshocolat
Title: Sweet Viral
URL: www.kshocolat.co.uk
Account Manager: Janine Merrylees
COMMENDATION
Company: fuse8
Client: Loved by You
Title: What a beauty website
URL: www.lovedbyyou.co.uk
Credit: James Gallimore
BEST USE OF VISUAL DESIGN
AWARD
Company: Code Computerlove
Client: Original Source
Title: A visually original website
URL: www.originalsource.co.uk
Credits : The Computerlove Team
AWARD
Company: Fudge
Client: England Squash & Racketball
Title: English Rose
URL: www.englandsquashandracketball.com
Creative Director: Gavin Bates
Creative: Christian Brown
COMMENDATION
Company: Koko Digital
Client: Red Bull
Title: Pit Boss
URL: www.jokerinthepaddock.com
Credits : Stuart Howarth, Karl Bloor and Chris Steele
NOMINATION
Company: MezzoFilms
Client: Yorkshire Forward
Title: Innovator/09 Film
URL: www.yorkshire-forward.com/helping-businesses/improve-your-business/innovate/innovation-awards
Credits: Matt Simpson, Jim Hill, Dwit Mehta, Kathryn Penny, Hannah Boynton-Forshaw and Hayley Snelgrove.
BEST USE OF ORGANIC SEARCH
AWARD
Company: Blueclaw Media Ltd
Client: Direct Golf UK
Title: Direct Golf Uk - Organic Search Case Study
URL: www.direct-golf.co.uk
Managing Director: Fergus Clawson
SEO Manager: Andrew French
COMMENDATION
Company: fuse8
Client: Meningitis Research Foundation
Title: Building on a strong Foundation
URL: www.meningitis.org
Credits : Polly Pospyelova
NOMINATION
Company: bigmouthmedia
Client: Barclaycard
Title: Digital Campaign is on the Money
URL: www.barclaycard.co.uk
Senior Finance Strategist, bigmouthmedia: Chris Cathcart
Senior Online Commercial Manager, Barclaycard: Joel Davies
NOMINATION
Company: bigmouthmedia
Client: Lloyds TSB
Title: Credit Where Credit is due for Digital Marketing Campaign
URL: HYPERLINK "http://www.lloydstsb.com" www.lloydstsb.com
Senior Finance Strategist, bigmouthmedia: Chris Cathcart
Head of Digital Marketing, Lloyds Banking Group: Jason Bacon
BEST USE OF PAID SEARCH
AWARD
Company: Blueclaw Media Ltd
Client: Direct Golf UK
Title: Direct Golf UK - A Paid Search Case Study
URL: www.direct-golf.co.uk
Director of Paid Search: James Holmes
Managing Director: Fergus Clawson
BEST DIGITAL MEDIA STRATEGY/CREATIVE
AWARD
Company: Mediacom Edinburgh
Client: SportingBet.com
Title: Acquisition Strategy
URL: SportingBet.com
Credits : Iain McNeill
NOMINATION
Company: bigmouthmedia
Client: GAME
Title: Playing the Digital GAME
URL: www.game.co.uk
Senior Retail Strategist, bigmouthmedia: Finlay Clark
Marketing Manager, GAME Online Business: Donna Chen
BEST EMAIL STRATEGY/CREATIVE
AWARD
Company: Story
Client: The Glenmorangie Company
Title: Ardbeg Blasda
URL: www.ardbeg.com/blasda
Credits : Story Team
COMMENDATION
Company: Line
Client: IKEA
Title: IKEA Edinburgh 2008/09
Credits Design: Rufus Spiller, Steve Foulds, Alex Cowles, Robbie Manson
Technical: Ben Ausden, Ally Burns, John Sutherland, Chris Shennan
Accounts: Ross Laurie, Malky Brown
BEST USE OF AFFILIATE MARKETING
AWARD
Company: fuse8
Client: UK Trade & Investment/British Airways
Title: British Airways free flights for business
URL: www.ukan.uktradeinvest.gov.uk
Credits : Nigel Hunter, Zoe Ward
BEST MOBILE CAMPAIGN
COMMENDATION
Company: SA Screen Media
Client: Kent & Medway Saftety Camera Partnership
Title: 'Grow up, Slow down'
URL: www.digivans.co.uk/pcr/kent/index.html
Credits : All of SA Screen Media UK team and Kent & Medway SCP
BEST CAMPAIGN WHICH BECAME VIRAL
AWARD
Company: BJL
Client: Rustlers
Title: One Finger Food
URL: www.awardsubmission.co.uk/rustlers
Credits : Neil Boote, Andy Buchan, Adrian Dews and Carla Pfitzner
COMMENDATION
Company: Koko Digital
Client: Shakespeare Country
Title: Romeo Viral Game
URL: www.shakespearegame.com
Credits: Stuart Howarth, Chris Steele, Karl Bloor, Keiron White, Rory Pickering, Brett Bailey and Paul Stamp
BEST SERVICE FROM A HOST PROVIDER
AWARD
Company: EQSN Limited
Client: Ben Sherman
Title: Ben Sherman Takes E-Commerce Inhouse
URL: www.bensherman.com
Credits : Alan Lorimer and Roger Maxfield
BEST USE OF TECHNICAL INNOVATION
AWARD
Company: TAK!
Client: Birmingham Museums and Art Gallery
Title: Pre-Raphaelite Online Resource
URL: www.preraphaelites.org
Creative Director: Dom Murphy
Technical Director: Neil Kinnish
COMMENDATION
Company: Chunk
Client: Cadbury
Title: Cadbury's Audience Game
URL: www.vimeo.com/4900483
Credits : Made By Chunk
COMMENDATION
Company: Sense Internet Ltd
Client: Travelodge
Title: Sleeping with your iPhone
URL: http://tinyurl.com/q5vlkh
Credits : Aidan Cook
NOMINATION
Company: SA Screen Media
Client: Microsoft
Title: 'I'm a PC'
URL: www.digivans.co.uk/pcr/microsoft/index.html
Credits : SA Screen Media UK Team
BEST INTEGRATED MEDIA CAMPAIGN
AWARD
Company: Equator
Client: OXY
Title: OXY Relaunch
URL: www.oxy.co.uk
Creative Director: James Jefferson
Assistant Creative Director: Patrick Bjorkman
Designer: Lindsay Carr and Jonathan Bean
Account Director: Amy Gilpin
COMMENDATION
Company: SKV communications
Client: VisitBlackpool/ NWDA
Title: Blackpool - J'aime la Tour
Credits : Geraldine Vesey, Daniel Kennedy, Heather Price and Katherine Atakuru
BEST USE OF SOCIAL NETWORKING
AWARD
Company: Bloom Media
Client: Anglian Home Improvements
Title: Social Success
URL: blog.anglianhome.co.uk
Credits : Bloom Media, Judi-mae Galer, Russ Ellis and Chris Neville
BEST PODCAST OR BLOG
AWARD
Company: MadeByPi
Client: First Direct
Title: Offset Mortgage Explained
COMMENDATION
Company: Common Agency
Client: ELFM / Heads Together
Title: East Leeds FM Community Radio website
URL: www.elfm.co.uk
Experience Director, Common Agency: Ben Childs
Senior Developer, Common Agency: Will Grange
Interface Developer, Common Agency: Kim Lawler