Durex Play campaign includes interactive posters and first post 9pm TV ad

A new campaign by McCann Erickson Manchester for Durex Play is to run from this month using interactive posters which will run through out London.

The posters will be placed across the streets of London and in bars too, and will wolf whistle and let out a stream of chat up lines.

Social media and viral activity will support the campaign alongside a TV campaign which will run after 9pm for the first time ever, rather than 11pm.

The advert will run on ITV1, C4, Five and satellite channels from 9 November.

Kim Perrins, brand manager of Durex Play, commented, "Durex is renowned for getting up close and personal with our consumers and this Christmas we’re delighted to interact even further with people. A cheeky wolf whistling poster is sure to put a spring in your step and a smile on your face. Make the smile last even longer with the Durex Play range. Containing the wildly popular orgasm gel Play O, you just won’t be able to get enough!"

Media buying and planning is also being handled by McCann Erickson Manchester.

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