Thinking Juice

Thinking Juice joins AMIN Worldwide as UK agency

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By The Drum Team, Editorial

October 30, 2009 | 3 min read

Thinking Juice, the Bournemouth-based agency has been appointed UK agency for the AMIN Worldwide agency network, following an extensive selection process.

Thinking Juice, the award-winning advertising, digital and branding agency based in Bournemouth has been appointed UK agency for the AMIN Worldwide agency network, following an extensive selection process.

The AMIN network is a $2.6 billion agency network made up of independent advertising and communications agencies spanning North America, Asia and Europe. The AMIN Europe network is unique in that each member country of the EU only has one appointed agency.

Voted into the network at the recent AMIN Europe AGM in Granada Spain, Thinking Juice is now a full member and is already collaborating on a range of international projects and pitches, following a search by the AMIN board to identify a suitable agency in the UK.

The agency remains fully independent and under the ownership of the current directors, but the member agencies exchange best-practices and strategies, as well as clients on pan-European campaigns.

Gellan Watt, managing director said: "It's another really exciting step for Thinking Juice and the team. We're really relishing the opportunity to not only work as a group on more large international campaigns, but also to share knowledge, skills and insight into the agency business worldwide."

"Becoming part of the AMIN network is a very real competitive advantage for us to be able to deploy campaigns across borders with confidence. We're very glad to be on board with AMIN and look forward contributing to the network fully, and accelerating our growth."

"There's some really exciting agencies within the group, all leading independents in their individual markets. It's a real honour to have been identified by AMIN, succeeding in the selection process and ultimately being unanimously elected as the UK agency member, over some very stiff competition based in London. 2009 has been a bumper year for us having grown 50% YoY and picked up some really great campaigns."

Thinking Juice has won a number of clients in the last quarter, including the £1.5m Euronics Christmas TV and Digital campaign.

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