Driven

Driven promotes world's fastest car's arrival at MOSI

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By The Drum Team, Editorial

October 29, 2009 | 2 min read

Driven has created an outdoor campaign to promote the world's fastest car coming to the Museum of Science and Industry (MOSI) in Manchester.

Advertising the arrival of the 1,000mph supersonic 'Bloodhound' car is driven's first work for MOSI since it was appointed as the museum's ad agency in August.

The outdoor campaign uses a digital image created by American illustrator Jeff Wack, the artist who has worked on Coca Cola’s global campaign.

Chris Lear, a partner at the Cheshire agency, said: "Getting the world’s fastest car to visit mosi is a fantastic result. The poster captures this amazing piece of engineering, with a simple twist.”

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