A new look and feel for the websites of Kia Motors’ 140 plus dealerships has been developed by E3.
The Bristol-and-London based agency is the lead digital agency for the car manufacturer in the UK and has completed the creative design and build for Kia’s new sites which are aimed at prospective customers and Kia owners.
The online strategy has been designed to help improve dealer footfall for sales and after-sales services.
The sites have been created to allow dealers the opportunity to create their own marketing colletal, link to Autotrader and offer up-to-date information.
John Bache, database & digital marketing manager, Kia Motors stated: “Kia is committed to using the latest digital marketing techniques to support our dealer network. E3 has helped us to educate our dealers about utilising the web to drive sales leads, informed them that online marketing is 100% trackable and that a direct correlation can be made between digital marketing spend and return-on-investment. This knowledge has motivated our dealers to maintain their own content such as local offers and sales events.”
Stuart Avery, joint MD of E3, added: “These dealer sites are part of an ongoing commitment to updating Kia’s digital presence. In March we redesigned the site which has created recognition for the brand online and performed well beyond expectations. Kia’s market share has risen from 1.5% to 2.3% since the new site launch and the improved dealer sites should help increase this further.”