The logo for the newly-formed Child Safety Education Coalition (CSEC) has been designed by BigCat.
The Birmingham-based agency picked up the account through its relationship with safety charity the Royal Society for the Prevention of Accidents (RoSPA) Which hosts CSEC which will look to promote practical safety education to help children and young people protect themselves from injury.
The agency began working with RoSPA earlier this year.
The CSEC brand has been created to reflect a dandelion with five coloured florets used to represent the five Rs of child safety education: Recognition of hazards; Removal of hazards; Reduction of potential impact of hazards; Recovery from an incident or injury; and Remember to use the learning or experience gained.
The individual florets also represent independence and different levels of self awareness and safety.
John Vallender, project manager of CSEC, commented: “A strong and creative identity is key to the implementation of any new initiative. Our new brand encompasses all of our core messages while remaining friendly and familiar. The logo gives us a firm base from which to promote CSEC and its work to reduce the number of children and young people affected by road traffic injuries, drowning, poisoning, burns and scalds and trips and falls.”