D8 tasked with GlaxoSmithKline inhouse brand awareness brief

D8 has completed a large-scale project for GlaxoSmithKline to promote brand awareness among its employees.

James Young, D8's managing director, said of the work: "GSK's in-house team have built a fantastic resource so our main task was to encourage people to use it. As it was mainly an internal exercise we felt it would be best to adopt a friendly, light hearted approach using illustration.

"It doesn't matter what age and stage you're at in life, if it feels like homework you don't pay attention. Working closely with the GSK design team we produced a number of creative options ranging from responsible to sweary, all of which provoked the desired interest and enthusiasm in GSK staff."

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