By The Drum Team, Editorial

October 19, 2009 | 1 min read

Arts & Crafts retailer HobbyCraft is back on TV with a new Christmas campaign, created by the Walker Agency in Bournemouth.

The ads, which will run across digital channels as well as ITV and Channel 4, feature the line ‘Handmade by you, inspired by HobbyCraft.’

The retailer is also sponsoring ITV’s Homes under the Hammer and Extreme Makeover Home Edition on digital channel Home.

Walker Agency has also created a magazine insert/household distribution campaign in support of TV, which coincides with the publication of HobbyCraft’s first customer magazine, which goes on sale this week in all 44 stores.

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