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CBS launches new extended superside bus ads


By The Drum Team, Editorial

October 19, 2009 | 2 min read

For the first time on the UK mainland, single deck buses will be able to carry a double decker superside advertising panel following the launch of the single deck superside, a panel each side that extends above the roof of a bus.

CBS Outdoor's latest format will be available across York as a showcase to advertisers for this new advertising proposition. The superside format has never been used on a single deck before, but is a leading format on the iconic double decker buses.

The new format was trialled earlier this year on two buses around the city of York and proved a success with a further four advertisers coming on board including Visit York, Safer York and the high-end department store Fenwicks.

Jason Cotterrell, commercial director, CBS Outdoor, commented: "The industry must continue to invest in products and innovation and this is a great example of how CBS Outdoor and First UK Bus is leading the way. The single deck superside will give advertisers in York the chance to use campaigns across both the double and single deck buses, further broadening their options to advertise on the one of the most visible outdoor advertising formats available."


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