digitalAim works with MN and Bunnyfoot on Special K site
Edinburgh digital consultancy digitalAim has completed client acceptance testing support for Kelloggs on its new Special K site which was built by Magnetic North.
The Manchester-based agency created the site to focus on a new application which would generate a customisable menu for consumers looking to use Special K's healthy eating formula as part of a wieght loss diet.
The site is CMS based and will roll out across Europe over the coming months.
digitalAim has also employed Edinburgh user testing consultancy Bunnyfoot to perform two rounds of User Experience interviews. Bunnyfoot’s Eye tracking technology was used both in proto-type testing and in identifying post-live refinements of this web application for the world’s no.1 cereal brand.
Scott Howard for digitalAim, explained that they were involved in two aspects of the project: "We have provided Kelloggs with client-side support in checking the site before sign off and also in coordinating the user testing to ensure that the largest possible percentage of homepeage traffic would convert into MySpecial K menu planer users. In turn, from an e-commerce perspective this investment can be measured in direct financial terms, as each MySpecial K eating plan corresponds to two bowls of Special K per day for two weeks or longer. A food diary also encourages users to note any lapses or changes from their diary.
"This is the kind of work I like most about digitalAim’s offering. We take the weight off client’s shoulders and make the go-live process as stress free as possible. In three years of doing customer experience management for our clients it has always been a hard role to describe at ‘elevator pitch’. In offering independent quality control and specialist digital services, we have come close to ‘man from Delmonte’ status with many of our long standing clients and that shows how much more seriously major clients are taking digital throughout this recessionary period. In both commercial and human terms this industry progression by serious clients is good for the whole industry. I think we are seeing a glimpse of how digital customer marketing will be far higher up the food chain as we are lifted out of this economic climate," Howard concluded.