Thomas Cook Sport is to launch a dedicated microsite featuring travel packages and flight offers for football fans planning to head to next year's World Cup in South Africa.
The tour operator appointed Staffordshire-based digital agency TAMBA to create a site which will include "information and entertainment while highlighting exclusive travel offers". An online display advertising campaign will coincide with the microsite's launch later this month.
Danny Talbot, managing director of Thomas Cook Sport, said: "Having been appointed as a participating tour operator for the 2010 World Cup, our focus is on the fast growing online football market - we understand that to successfully engage with this active consumer group, we must offer the most relevant and helpful information."
TAMBA's co-owner Jon Broomfield said created an online base for football followers interested in attending the World Cup was an "ideal brief".
"We’re working on a microsite that will connect with sport fans, offering them information and entertainment while highlighting Thomas Cook Sport’s exclusive travel offers," Broomfield said.
“The site will be an engaging platform for this wave of the brand’s digital activity, and will encourage potential customers to investigate the flight and travel options available to them," he added.