Digital Transformation

Rubber Republic to bring online lease of life to new BBC nature series


By The Drum Team | Staff Writer

October 14, 2009 | 3 min read

Rubber Republic, the viral and social media agency, is teaming up with the BBC to launch its flagship nature documentary Life.

Life follows in the scale and ambition of the BBC's popular Planet Earth and Blue Planet series. Over the course of ten episodes, David Attenborough looks at the extraordinary ends to which animals and plants go in order to survive.

Every week, before each episode, Bristol-based Rubber Republic will take previously unseen preview clips of the BBC 1 series to an online audience. The clips are a taster of this series.

"The BBC has a track record of producing footage that people love and want to see – it's fantastic for us to be able to work with them and take clips from this series and match them up with relevant online communities each week," says Kirk Hullis, account director at Rubber Republic.

Rubber Republic will also be using footage from the series to promote the BBC's new and incredible Nature site, which offers an archive of video and sound clips spanning over 30 years.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

This isn't the first time that the BBC has turned to Rubber Republic. Earlier this year, Rubber Republic achieved over 800,000 hits in the first two weeks for the Slo-Mo surfer clip for the BBC documentary South Pacific.

Rubber Republic also helped promote online the Blue Planet series, the Today programme, the Electric Proms, comedy Gavin and Stacey, and Digital Revolution, a docu-series about the Internet.

Digital Transformation

More from Digital Transformation

View all


Industry insights

View all
Add your own content +