O Street launches Celtic Connections campaign

Having been awarded the Celtic Connections festival contract earlier this year, O Street has launched its first work for the client.

The initial work for Celtic Connections includes an advert for the Glasgow Concert Hall's Whats On Guide. The official launch for the festival is on the 20 October.

The full brief includes the creation of all the marketing materials for the 2010 festival.

The Glasgow agency was appointed in August following an open credentials tender, and a creative pitch against a shortlist of three other agencies.

The brief invited agencies to suggest a new look and feel for the festival in its 17th year. O Street's response reflected the contemporary programming that has seen the festival develop beyond traditional Scottish music and attract a growing and passionate fanbase of all ages and backgrounds.

O Street's David Freer said: "We developed a photographic route that concentrated more on the 'Connections' side of the brand than the 'Celtic' "

Celtic Connections senior marketing officer, Alison Lewis, added: "O Street displayed a depth of experience in arts festival branding and we feel their understanding of Celtic Connections together with their stunning creative solution will perfectly reflect this year’s festival."

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