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Republic set to work with Propaganda on brand development

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By The Drum Team, Editorial

October 13, 2009 | 2 min read

Fashion retailer Republic has announced the appointment of creative agency Propaganda following an agency review.

The Leeds-agency has now been tasked to work on the development of Republic’s brand strategy and communications having recently opened its 100th store in Chester.

Jo Molineux, Republic’s head of multi-channel, confirmed Propaganda’s appointment and said that they were now looking forward to working with them to develop their brand further.

Mike Phillipson, director at Propaganda, commented: “Republic is a very successful business with a unique proposition, culture and personality. We will now be working with their team to enhance their brand further.”

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