Big and Bray Leino push Spanish olives in the UK and France
A press, magazine and online advertising campaign breaks this week to promote Spanish olives in the UK and France.
Commissioned by Interaceituna, the organisation that represents all Spanish olive producers, the creative work has been produced by Big Communications and is built around the line: "Olives. The taste of Spain".
Big has worked with sister firms in the Mission Group, Bray Leino PR and Bray Leino Media, to target ABC1 women in the UK and France.
Positioning Spanish olives as the "perfect nibble", the work will run in BBC Good Food, OK magazine and The Guardian weekend supplement. It will occupy a false back cover and advertorial in Olive magazine and feature in French magazines and websites including Femme Actuelle and Journal Des Femme.
Big's executive creative director, Dylan Bogg, said: "Say olives and most people think of Greece, but the Spanish are the number one producers in the world."