Freight designs Krug Champagne book for Andrew Fairlie


By The Drum Team | Staff Writer

October 6, 2009 | 3 min read

A limited edition book for Krug Champagne has been created by Freight Design to mark the launch of a special menu inspired by the brand at Restaurant Andrew Fairlie in Gleneagles Hotel.

Last month, Andrew Fairlie, Scotland’s only two Michelin Star chef – closed his restaurant to host a private dinner attended by Rémi Krug, President of Maison Krug, Albert and Michel Roux and a number of other private guests.

The case-bound book features the evening’s menu and 45 pages of photography by photo journalist David Gillanders, who travelled with Fairlie to the Krug vineyards near Reims earlier this month.

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The dinner saw each dish designed to bring out the best of Krug’s champagne and was took a year to plan.

Davinder Samrai, creative director for Freight worked alongside the hotel and Restaurant consultancy The Splendid Group, which required a ‘rapid design and production’ turnaround.

Samrai commented: “It was a pleasure to work not only with a great product but also some outstanding images by one of Scotland’s best photographers. I’m hoping to get a chance to experience the menu later next month.”

The agency is now set to overhaul the website for Andrew Fairlie which it designed in 2008.


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