Direct Holidays let tourists think Outside The Box
Outside The Box, the marketing agency based in Leeds, has launched a new microsite for client, Direct Holidays, part of the Thomas Cook group.
Building on OTB’s work on the ‘The Direct Effect – make it last as long as you can' promotion, currently running on Direct Holiday’s website and throughout their current campaign, the team is launching ‘The Big Picture’ microsite.
This microsite provides a social networking facility to build on customer advocacy, including an invitation for Direct Holiday holiday makers to post their comments about their holiday.
Says Eleanor Sheppard, head of marketing at Direct Holidays: "The best reviewers are always those who have just returned and our holidaymakers tend to want to make their views known. We can rely on these reviews to be frank and forthright, so what better way to get the low down on your potential holiday whether you want to know more about the location, facilities or nightlife ... it’s all part of our aim to ensure our customers get what they expect with no surprises."