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Stripe Communications

Stripe works on promotion of Hotel Missoni launch

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By The Drum Team, Editorial

October 4, 2009 | 2 min read

A new hotel concept by The Rezidor Hotel Group - Hotel Missoni - has seen Stripe handle the official launch and ongoing PR for its first hotel which is located in Edinburgh.

The agency has been charged with handling media relations, digital PR, word of mouth and events to promote the new hotel and will work alongside Moduc Publicity in London which will continue to work on the European promotion of Hotel Missoni brand.

Juliet Simpson, managing director of Stripe, commented: "Edinburgh's Hotel Missoni is the first of its kind in the world, so we're incredibly lucky to have them here in Scotland. To be involved in the evolution of a new global brand is always exciting and over the coming months we're looking forward to establishing the hotel as the ultimate destination for locals and visitors to the city looking for something a little different."

Carina Svensen, general manager, Hotel Missoni Edinburgh, added ; "Since our soft launch in June we have been keeping a fairly low profile so we could fine tune our product before the official launch. The team at Stripe not only had the relevant experience, but more importantly they shared our passion for doing things differently and standing out from the crowd."

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