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Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo
Agencies 4 Growth Festival Logo

383 Project unveils campaign for Sony TV Asia

A new campaign featuring Asian Celebrities to promote Sony TV Asia’s new TV Channel package ‘Max Mix’ which will launch on Freeview and Sky has been created by 383 Project.

The Birmingham-based creative agency has created a campaign which will encapsulate the package offering across outdoor and press advertising using a Bollywood creative style, focussing on promoting the benefits of the package through the endorsement of Asian celebrities.

Each ad has been created to focus on a separate aspect of the package offering including Cricket, Bollywood films and news.

Jacob Dutton, account director at 383 Project, commented: "The campaign is part of our ongoing relationship with the company and we're looking forward to unveiling more equally stunning and on-brand creative over the coming months."

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