Three Middle Eastern exhibitions to be promoted by Fifth Ring
Three Middle East trade exhibitors have appointed Fifth Ring to handle a six figure PR contract.
Interior design show INDEX, construction show The Big 5 and office product show The Office Exhibition, run by event organisers dmg World Media with Fifth Ring charged with promoting the events.
Fifth Ring will work closely with dmg world media to develop highly creative and visible campaigns leading up to, and during, the events to provide exhibitor support, drive footfall and showcase the full spectrum of what each exhibition has to offer throughout the United Arab Emirates (UAE), Gulf Cooperation Council (GCC) communities and internationally.
Ian Ord, business development director at Fifth Ring, said: “Fifth Ring and dmg world media have established a strong working relationship over the past two years working on international energy exhibitions, and we have constantly challenged and pushed the boundaries of what can be achieved on campaigns. It is through this work that dmg recommended us to other divisions of their company and we are delighted to have been successful in winning this work.”
Ord continued:“The Big 5, INDEX and The Office Exhibition are well established and highly regarded trade shows within the region, and working with dmg’s internal marketing team, we have put together inspirational and memorable campaigns which will directly target exhibitors and trade visitors alike.”
Louise Bays, group marketing manager at dmg world media, said: “Each of these events has a new focus – INDEX places doing business at its core, against a background of cutting edge design, whilst The Big 5 is taking steps to become the first carbon neutral exhibition in the region, and The Office Exhibition will have a strong technology focus. It is, therefore, appropriate that we also have a fresh approach to all our PR activities.”