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Hinds joins E3 from Barclaycard as senior digital strategist

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By The Drum Team, Editorial

September 21, 2009 | 2 min read

Nicola Hinds has been appointed by E3 as its new senior digital strategist.

Hinds joins the Bristol and London-based digital agency to head up strategy work for E3’s AXA accounts will also support other clients on strategy across the agency.

She has previously worked as head of ecommerce at Barclaycard Secured Lending where she was responsible for doubling their direct retail sales and prior to that as online customer experience manager at Lloyds TSB, where she managed all areas of the online customer journey.

The appointment will further support the AXA account team which has grown significantly over the past few months, with new business wins across the brand, healthcare, life, wealth management, PR and insurance divisions.

Stuart Avery, joint managing director of E3, commented: “Since 2007 AXA has become a key account for E3 and we are committed to investing in new talent to be able to support our clients’ requirements. Nicola’s appointment is one of several key appointments in recent months and the agency is currently undertaking an aggressive recruitment drive.”

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