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TAMBA looks to Sock It to Sock Shop

Retailer Sock Shop has released a new viral game, created by TAMBA, as it looks to grow its online appeal.

The multi-level game, ‘Sock it’ will look to raise brand awareness and increase traffic to the Sock Shop website.

Kay Hammond, CEO of TAMBA, explained: “TAMBA has incorporated Sock Shop’s imagery and brand messaging into an addictive and entertaining viral game. We will be launching the game through a detailed seeding process, across TAMBA’s established network of websites. ‘Sock It’ complements the brand’s fashionable image and will boost all aspects of online presence including newsletter subscription rates and appealing to new customers.”

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