Whyte & Mackay master distiller begins logo experiment
The master blender for whisky brand Whyte & Mackay, Richard Paterson has launched an online poll to chose his logo as he looks to build his online presence.
The logos, designed by Glasgow-based agency Material will also run on his business cards.
It’s the latest activity from the master blender, who has already ran online whisky polls, published videos and pictures on his blog, and had whisky poetry sent to him as part of engagement and interaction.
Over the period of a week, Paterson is releasing a new image daily on a different platform.
On his blog he explains the idea is to boost traffic across all his online sites.
He said: “One day, I’ll put an image up on my Facebook site, the next day it will be a different image on the blog, then a different image via Twitter and the others appearing on other sites.
“To see them all, you’ll have to visit each of the individual sites and then come back to the blog on Monday September 21 to vote for which one you like the best.”
Since going online in July, Paterson has built up followings on the popular online sites Twitter, Facebook, FriendFeed, Flickr and YouTube as well as his own blog, taking questions from whisky fans, sending out rare, limited whisky samples and sharing his thoughts on various whiskies and his global trips.
The digital campaign is being carried out as part of ongoing digital work by Contently Managed, recently set up by digital PR consultant Craig McGill, who was recently behind the UK’s first-ever Twitter fundraiser for the National Trust for Scotland.
McGill said: “The Material designs were gorgeous so it seemed only fair that, instead of just one being picked, that people got the chance to see all of them. From there it was a natural evolution to let people online make the choice about which one should be used.
“Richard has strong followings across the digital realm so it makes sense to use them all as a cross-promotion mechanism and to raise awareness of them all. Some people only follow him on Twitter, other on the blog, so every now and then it’s a good idea to remind people of everywhere they can find him.”
The first image has already gone online at Paterson’s site and The Drum has been given exclusive access to one of the other images, which can be seen below.
The voting will run until next Wednesday.