A series of viral games created with the aim of promoting Blu-Ray to the public has been developed by TAMBA, having been commissions by the Blu-Ray Disc Association.
The agency has created the Bluscape collection to provide information to players, promote the value of the High Definition (HD) experience and also highlighting upcoming product launches.
The Brimingham-based viral games company has also created Ray, a robot who appears throughout the animation and hosts the home screen.
Players are able to choose from four games – Titan Wars, Peakskill, Ro-Bout Tournament or Fusion Duct.
TAMBA is the first viral agency to be appointed by the Association.
Andy Simpson, technical director of TAMBA, explained: “We took a futuristic approach with our animation to mirror the Blu-ray Disc Association’s visual technology. Bluscape offers a selection of unusual viral games, engaging with players and encouraging them to spend time on each individual game and re-visit to climb the hall of fame. TAMBA is currently seeding Bluscape across a network of popular gaming and consumer sites.”
Sonja Wagenaar, marketing manager of Blue-ray Disc Benelux, commented: “We chose a viral campaign as we wanted to boost traffic to the Benelux Blu-ray website, which has proven to be very successful. Following the games release we saw a significant increase in traffic reaching the website, and in three days the site achieved more unique visits than in an average month. As a result, awareness is growing around the Blu-ray Disc product and the superior viewing quality it offers.”