A new TV ad campaign for Kleeneze is set to break next week, created by Chief Productions of Manchester.
The £250,000 ‘bright ideas’ media campaign will broadcast from 21 September with the aim of promoting the Kleeneze catalogue, which is delivered to around 2.5million homes every month.
Media is being bought through MediaVest Manchester and will be backed by a full PR campaign run by Citypress, highlighting the ‘Kleeneze solution’ to potential recruits.
It will run to coincide with the distribution of its Christmas catalogue, its largest sales opportunity of the year, and emphasises its promise of free, friendly delivery direct to your door.
The ad also promotes its ongoing recruitment campaign to add more distributors to its UK network.
Jamie Stewart, managing director of Kleeneze, said: “This campaign will allow us to support our network of distributors during one of their key selling periods, as well as helping to raise the profile of the Kleeneze brand to customers and potential new recruits. We’re benefitting from an increased acceptance of home shopping, as more people shop from home – staying away from the high street.
“At the same time, the recession has made more people realise the genuine opportunity that Kleeneze offers to people looking to earn additional income or find alternative employment.”