Consolidated to handle PR for NHS 24 Winter and Easter campaigns
NHS 24 has appointed Consolidated PR to handle the PR for NHS Scotland’s ‘Be Ready for Winter' and 'Be Ready for Easter’ campaigns, following a three way pitch.
Consolidated will work with closely with The Bridge, MediaCom and the NHS 24 communications team to deliver the integrated campaign, developed in partnership with local NHS boards and the Scottish Ambulance Service.
The Edinburgh-based office of the PR agency has been tasked with delivering a widespread and sustained media campaign to support the annual NHS Scotland advertising drive, which will look to encourage people to use the correct and appropriate NHS services available to them during the busy winter months and Easter bank holiday weekend.
The campaign, which will launch in November, will target all users of the health service with a focus on parents of younger children and the over 65s and will reinforce the importance of being prepared, having repeat prescriptions ordered, using pharmacies for help and advice and having medicine cabinets well stocked.
Margaret Brannan, NHS 24’s head of corporate affairs, explained: “This campaign is a reminder that we can contribute to our own health and wellbeing by taking action in advance, by being prepared and by using the full range of health services available. Consolidated PR showed a good understanding of the brief and came up with creative ideas in response that will help us get the message across."
Linda McIntyre, account director of Consolidated PR, said: “Our creative work will underline the importance of having the basics covered and reassure people that through choosing the correct health service and being prepared, they'll be able to access the right service in as short a time as possible.”