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Bourne is born with impending Curious Group Administration

The Guardian recorded 1.35bn page views in March 2019 versus just 790m in April 2016 / The Guardian

The Drum has learned that following resignations by most of the staff of the digital division of the Curious Group, a new digital marketing agency has launched as a result.

It is understood that the resignations of around 30 staff came as Curious Group nears administration, which is expected to take place this week.

The creation of Bourne is thought to have happened with the realisation by senior digital members of staff at Curious Group of the historical debt being carried by Curious Group from as far back as 2006 when Coltas merged with Curious Oranj.

The agency, which has offices in Glasgow, London and New York, has been set up as a new entity with external financial investment and begins cash positive.

Bourne, which will be headed up by Dan Kersh, is already working with clients such as Dell, Ricoh, McAfee, Salesforce and is in the final stages of pitching for work with Microsoft and American Express.

No one from Bourne could be contacted for comment at the time of writing.

More on the impending administration of The Curious Group as it comes in.

Updated:

Kersh explained to The Drum that he was unable to discuss developments at The Curious Group but was able to outline his hopes for the newly formed agency which officially launched on Monday: "We can't really comment on the situation at Curious Group but we hope that Bourne will go onto bigger and better things in the future... Our vision is simple. We want to produce great work, with a focused team of specialists working in an environment that allows for creativity, innovation and growth."

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