Vimto enlists Brazen for Seriously Mixed Up Fruit campaign

Vimto has appointed PR consultancy Brazen to support its 'Seriously Mixed Up Fruit' marketing drive.

The Manchester agency's brief is to manage a dedicated digital PR campaign to create online interest around the soft drink brand’s recently relaunched website and ad campaign.

Brazen said it will work closely with Driven, the agency behind the ad campaign, and Matmi, which created the website, to ensure the ‘Seriously Mixed Up Fruit’ message and characters are brought to life in an engaging and relevant way for Vimto’s teen audience.

Nina Webb, owner of Brazen, said: "We know that creating meaningful connections with teenagers is increasingly challenging, but our plans will bring them closer to the brand then ever before.”

Emma Hunt, Vimto senior brand manager, added: “This is our first serious step into digital PR so we needed to have confidence in our choice of partner for the project.

"Brazen is a consumer consultancy we know and trust, having worked together before, and we were impressed with their digital track record.”

The account will be headed up at Brazen by associate group director Rick Guttridge.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.