Porter Novelli Edinburgh to promote Edinburgh at Christmas
Event management company She’s Got It has handed the media and marketing contract for Edinburgh’s Christmas period to Porter Novelli Edinburgh.
The appointment will see the agency handle all activity in the run-up Christmas which will cover the promotion of the city’s winter markets, the big wheel, carousel, fun fair and Winter Wonderland.
The agency has been tasked with implementing a strategic PR campaign across print and broadcast media while also conducting an online campaign and project managing all marketing activities.
Angela Casey, managing director of Porter Novelli Edinburgh, said: “In the winter Edinburgh Sparkles and so does CM Porter Novelli! The team is thrilled to have the chance to work with Shes Gott it! again and to be part of Edinburgh’s much loved year end celebrations.”