TBWA\Manchester creates viral to promote Need for Speed Shift

TBWA\Manchester has created a personalised online video to promote the upcoming Need for Speed Shift game from EA.

Viewers are able to add their own name and picture to the video - which you can test drive here - to get a sense of what it is like to be in an Aston Martin in the pit lane before a big race.

The action then cuts to in-game footage from the new Need for Speed video game, which is released on 18 September.

Manchester-based production company The Mob produced the video, and it was directed by Chris Gaffey. 422 TV handled post production.

TBWA\Manchester handles European e-CRM activity for EA, and will be pushing the game developer's new FIFA 10 title, which is out next month.

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