Chunk holds virtual football game to promote Disney XD
Digital creative agency Chunk has helped launch new TV channel Disney XD with a virtual game of keepy-uppy in London.
Chunk's motion tracking crowd game allowed 180 kids and former footballer Jamie Redknapp to play virtual keepy-uppy on a giant screen in Oxford Street.
The Glasgow agency's software was able to track the movement of the whole crowd, with their collective actions being used to keep juggling the ball in the air.
According to the agency, it sets a world record for the largest number of people to play in a motion tracking videogame.
It is Chunk's third crowd game and the first for an outdoor audience, following on from cinema games for Volvo and Cadbury.