In pictures: Liverpool's World Expo Pavilion

The designs for Liverpool's presence at next year's World Expo in Shanghai have been unveiled. Check out our gallery.

As revealed last week, Liverpool-based agency Uniform is heading up the consortium designing the pavilion. It is working with architects BDP and event specialist SYMA to bring the designs to life.

Liverpool is the only UK city outwith London to have a presence at the prestigious World Expo, which is expected to attract around 70 million visitors.

Those who check out Liverpool's pavilion - which will be about the size of a five-a-side football pitch - will be greeted by its four distinct areas:

Entrance: Visitors will enter the pavilion through a queuing system where they will experience the sound and imagery of a number of the city’s defining characteristics, including sport and music.

Auditorium: Here visitors will experience a 10-minute "virtual cruise" from Shanghai to Liverpool. This will take the form of a 3D film which will highlight the region's "spectacular culture, business know-how, achievements and natural and built environments".

Exhibition and event area: This part of the pavilion is split into three 'experience pods' - sport, music and 'gateway to the north west'.

Sport will allow visitors to take virtual penalties against a Merseyside goalkeeper; music will contain the new 'Beatles: Rock Band' computer game; and the gateway pod will take visitors on a virtual journey across the entire North West region.

This area will also feature 'Liverpool 360' - two arced multimedia walls which will offer interactive content, including short films called '10-second Epics' showcasing Liverpool culture.

VIP area: Will cover two floors and be for the use of corporate sponsors and city representatives to entertain guests and conduct business meetings.

Liverpool Council leader Warren Bradley said: “The designs and concepts behind the pavilion are a true reflection of the city, drawing on its maritime, musical and sporting heritage, as well as its wider cultural offer.

“The pavilion also reflects and illustrates the amazing regeneration which has taken place here in Liverpool, where we have married old and new whilst winning official World Heritage Site status at the same time.”

The World Expo runs between May 1 and October 31 next year. The design team will get access to the site from November.

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