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RBH bowls us over with Freya shoot

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By The Drum Team | Editorial

August 26, 2009 | 2 min read

RBH has completed the Freya Lingerie Spring Summer 2010 Brochure.

Launching next month, the brochure features photography by Sean McMenomy. RBH creative team Stu Jackson & Mike Kalin took a playful approach.

The classic bowling alley setting offered a bold, kitsch and colourful backdrop for Freya’s latest collection of bright, fun designs. As the brand offers bras all the way up to a J cup, the aim was to demonstrate that needing a larger size doesn’t mean that you need to compromise on style.

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