New Bulmers poster campaign by Frame
Scottish & Newcastle UK has launched its biggest Bulmers press and poster campaign created by Frame.
The campaign has begun to roll out this week and build on the theme of 'Squeezing the best out of the British Summer' which it has been running with for the last two years.
Media planning and buying is being handled by MediaVest running across 48 and 96 sheet posters.
A special 3-D poster has been designed to run in cities across the UK including London, Edinburgh, Glasgow, Sheffield and Liverpool.
Doug Cook, brand manager for Bulmers at S&N UK, said, "The press and outdoor campaign builds on the current summer marketing activity for the brand.
"The posters reinforce the proposition of the unpredictable nature of the British summer and how this brings out the resourceful side of our character.
"Through this campaign, our TV advertising and summer experiential activity we hope to encourage the British public to squeeze the best out of what remains of this year's summer!"