RBH

Leia website to be built by RBH

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By The Drum Team, Editorial

August 24, 2009 | 2 min read

The ecommerce website for lingerie company Leia is to be developed by Rees Bradley Hepburn (RBH).

The Birmingham-based agency has been tasked to transfer the brand’s personality online while also creating an environment which will showcase its products and drive sales.

Cleo Andrews, head of retail at Leia, commented: “Our company philosophy is to bring great fitting products to all women whether they shop in store or online. We want women to have a fun lingerie shopping experience at the online store by creating a clean, simple, fast and easy to use site”.

Debra Hepburn, managing director at RBH explained that the site is expected to go live in September.

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