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Thinking Juice

Arabian Fantasy Football League site designed by Thinking Juice

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By The Drum Team, Editorial

August 24, 2009 | 2 min read

The official fantasy football website for the Saudi Arabian Zain Premier League has been designed by Thinking Juice alongside its sister agency ArchNemesis, the concept for which was devised by HRH Prince Abdullah.

The project involved both the design of the OurLeague.com identity and website.

In developing the site, the agency faced several challenges including the design of two versions of the site – one in Arabic and the other in English.

The first ‘soft launch’ site in Arabic is now live with later releases to following over the next two months which will include integrating video and other web 2.0 features, and the English language version.

Guy Stradling, digital manager at Thinking Juice, said: "OurLeague.com is a huge achievement for the team. The site is an absolutely huge technical development - with many challenges, not least designing for left to right for the English version and creating an exact opposite version of the site working right to left for Arabic."

"We've worked with an excellent regional technical development team based in KSA, that took the lead on the project and it has been a great example of working across borders with a number of agencies with no problems whatsoever."

The agency are now working on hard-launch communication plans for OurLeague.com later this year.

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