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JWT London wins Baxters ad account

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By The Drum Team, Editorial

August 21, 2009 | 2 min read

Scottish food brand Baxters has appointed JWT London to handle its advertising account.

The first work that JWT London has been tasked with is to create a campaign to promote the Baxters soup range, which will break in Autumn. JWT London will also be responsible for the rest of the Baxter’s range.

The account was won in a pitch against Rainey Kelly Campbell Roalfe/Y&R, The Red Brick Road and Dye Holloway Murray.

Incumbent, The Union did not re-pitch after 12 years servicing the account.

Kerr Arthur, marketing director at Baxters will now leave the company having been kept on to oversee the review before leaving.

Baxter Twitter J. Walter Thompson

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