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Beer Exposure

Tiger Beer looks for Exposure

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By The Drum Team, Editorial

August 20, 2009 | 1 min read

Tiger Beer has appointed Exposure to handle a range of creative activity following a three-way pitch.

The agency will work across digital promotional and experiential channels, covering both on and off-trade activity.

All of the brand's activity will be linked back to digital, with the intention of driving traffic to the Tiger website.

Exposure, which recently carried out promotional and digital activity for Tiger, is currently planning work for launch in the first quarter of next year.

Above the line activity will be handled from Singapore. Bite Communications works on Tiger's PR.

Beer Exposure

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