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Topics include: Direct to consumer / E-commerce / Data & privacy / Martech

Switch's Soreen site now fully baked

The new website for fruit loaf brand Soreen, built by Switch, has gone live.

The Birmingham-based agency was commissioned to build the new site in May to reflect the fifty year old brand’s desire to portray itself as a ‘fun and exciting energy food’ to consumers and showcase its eight varieties.

It also invites consumers to engage more directly with the brand by sharing recipes, photographs and their ‘Soreen stories’.

Branded goods will also be made available for purchase as the site develops while online games and competition will also appear.

Jon Hurley, head of digital at Switch, explained: “Soreen is investing wisely in its online activities and with good reason. Our research indicated a huge appreciation of the brand from lots of unconnected ‘fans’. The website now enables those consumers to come together and share their fascination with the product. This, in-turn, provides the perfect platform for Soreen to promote new product and their promotional activities to the converted, as well as those consumers who may now feel they are able to come out of the closet! Online social networking is also playing a part in our activities to reach new customers and introduce them to Soreen’s world.”

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