McVitie's launches Bonkers about Biscuits campaign
United Biscuits has launched a campaign asking the public to name their favourite McVitie's biscuits.
The 'Bonkers about Biscuits' activity asks people to vote for their favourite McVitie's biscuit for a chance to win an instant cash prize.
Wax spearheaded the creative concept and Publicis has devised an above the line campaign which will break on 1 September.
The eight-week promotion got underway this week, with consumers entering details from their packets and the name of their favourite biscuit at a website developed by digital agency Inbox. They then have a chance of winning daily cash prizes ranging form £50 to £1,000.
The website also features a forum where consumers can have their say on why they like their favourite biscuit, with an additional weekly prize awarded to the best comment.
Sarah Heynen, sweet biscuits marketing director of United Biscuits, said: “We expect McVitie’s Bonkers about Biscuits to engage the public, and it’s just the kind of diversion the nation needs to brighten their day at a time when it’s all a bit doom and gloom.”