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Vivid designs new look for Gardens of Cheshire Magazine

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By The Drum Team, Editorial

August 12, 2009 | 2 min read

A new look for Gardens of Cheshire magazine has been created by Vivid.

Following a competitive pitch, the Manchester-based agency was briefed by Visit Chester & Cheshire to take on the responsibility to redesign Gardens of Cheshire magazine, having previously worked with Visit Chester on its annual report for the previous two years.

The publication will be brought up-to-date and given a more magazine editorial feel as it looks use a more ‘light-hearted’ feed. The design will following the house style and branding of the organisation, while also using an edge to reflect the region and its audience.

Karl Sanderson, Vivid’s creative director commented: "The magazine needed to make the best use of its space to showcase the imagery and content, so features a number of bite-size sections that cover lifestyle elements - such as facts about the gooseberry and 'how to create your own garden of distinction'."

60,000 copies of the 56-page, B5 format publication have been produced and will be distributed.

Vivid Visit Chester

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