The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

August 12, 2009 | 1 min read

A cinema campaign has been launched by The Scottish Government to encourage young people to talk about sex, created by The Leith Agency.

The campaign promotes the benefits of sharing any concerns and expressing fears about sex between couples.

Chris Scott and David Grenfell were the creatives on the campaign which was produced by The Gate.

The campaign is part of a nationwide drive to challenge the culture associated with sexual health in Scotland, and in turn help reduce the number of unplanned pregnancies and sexually transmitted infections.

The campaign will also run across radio, press and online advertising.

A website, designed by Whitespace, providing information on sex and relationships has also been launched to provide those embarking on new relationships with tips on talking and sexual health advice.

MediaCom Scotland, the Government's retained Mediaplanner will handle the buying for the campaign.

Leith Agency Whitespace the Gate

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