The Union helps The Scottish Sun warn readers not to be a 'numpty'

A campaign by The Union to coincide with the start of the new football season has been launched by The Scottish Sun.

The campaign will develop through the season using the line ‘Sorts the fans from the Numpties’as it looks to communicate to readers the need to keep to up date with the latest news.

The creative was by Michael Hart, creative director at The Union, art director, Paul McDonald and senior art director Ben Craig.

The media planning and buying has been handled by Feather Brooksbank and includes 96 and 48 sheets, PREM 450 on the Clyde Expressway along with 6 sheets and Glasgow underground Escalator panels and carriage cards.

It will also be brought to life in press, radio and online.

Carol Wyper, marketing manager at News International, said: “The Scottish Sun provides extensive daily Scottish football coverage. The ‘Numpty’ campaign uses typical Scottish Sun humour and banter to convince football fans that, unless they are reading the Scottish Sun they will be out of touch and missing out. The campaign will remind readers of how important it is to be up to date with all the news around football.”

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