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Celtic FC

O Street get Celtic Connections

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By The Drum Team, Editorial

August 11, 2009 | 2 min read

O Street has been awarded the Celtic Connections festival contract following an open creds tender, and a creative pitch against a shortlist of three other agencies.

The work will include the creation of all the marketing materials for the 2010 festival.

The brief invited agencies to suggest a new look and feel for the festival in its 17th year. O Street's response reflected the contemporary programming that has seen the festival develop beyond traditional Scottish music and attract a growing and passionate fanbase of all ages and backgrounds.

O Street's David Freer said: "We developed a photographic route that concentrated more on the 'Connections' side of the brand than the 'Celtic' "

Celtic Connections senior marketing officer, Alison Lewis, added: "O Street displayed a depth of experience in arts festival branding and we feel their understanding of Celtic Connections together with their stunning creative solution will perfectly reflect this year’s festival."

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