Blonde Irn-Bru Burt Greener PR

Blonde to do the Can Clan for IRN-BRU


By The Drum Team, Editorial

August 7, 2009 | 2 min read

A new microsite for soft drink brand IRN-BRU has been built by Blonde to promote the IRN-BRU Can Clan.

The microsite features differently designed individual avatars - or Bruzers - doing the Can-Can and will invite people to sign up to break the world record for number of people participating in the dance at once as part of the Homecoming celebrations.

The Flash built site was developed over a month and allows those signing up to take part the chance to create their own individual Bruzer.

IRN-BRU’s retained PR agency Burt Greener is behind arranging the event which will take place on Glasgow Green on 13 September.

Blonde Irn-Bru Burt Greener PR

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