Vimto is to launch an online trade campaign which will be developed by Blue-Chip Marketing.
The Edinburgh-agency was appointed following a four-way pitch to create a campaign for the company’s product range of Vimto, Panda and Sunkist which will drive distribution and build loyalty among independent retailers and on-trade stockists.
The campaign will be centred around the bespoke website which will offer incentives to encourage retailers to signup for regular offers as well as offering advice and help with consumer targeting, merchandising and margins.
Centred around a bespoke website offering heavyweight incentives, retailers signing up will receive regular offers, along with advice and help with segmented consumer targeting, merchandising, stockists and margins.
Emma Hunt, senior brand manager for Vimto, said: “We have great confidence in Vimto and recognise the potential that further investment can bring to the brand despite the economic downturn. We undertook major research to ensure that we continued to take the brand in the right direction.”
The on-line campaign launches in the midst of the current £5million 'Seriously Mixed Up Fruit' muti-platform ad campaign for the brand.