Corporation Pop learns Streetspeak
Corporation Pop has been appointed to develop a website for Streetspeak, an initiative to improve young people’s literacy skills through poetry and their love of football.
Funded by the Football Foundation, Arts Council and National Football Museum, Corporation Pop won the contract following a two-month tender process. It will now develop a website that will include an interactive flash-based game, a football scores feed and the opportunity for young people to interact directly with poets. The creative execution will aim to appeal to children and young adults.
Dom Raban, managing director at Corporation Pop, explained: “We believe the key to the success of this site is in finding a design balance that will appeal to a very broad target audience; acknowledging that the tastes and needs of an eight year old are very different to that of an 18 year old. It is also important that the site appeals equally to boys and girls. Our solution will be very easy to use with clear messaging, and above all fun for all ages of the target group.”
Streetspeak is a three-year initiative that harnesses youngsters’ interest in football to engage them in writing and performing poetry, helping increase self-esteem and aspirations. Five agencies pitched for the contract.
Lesley Parkinson, project co-ordinator for Streetspeak, added: “We are looking for a website that will enable young people to interact, sharing work and ideas in a fun environment. Corporation Pop approached the project with insight and creativity, demonstrating a very clear vision in terms of how powerful the site could be in engaging and communicating with the audience.”
Streetspeak is a community based outreach project that launched in 2008 and will engage 800 young people in the first three years of the four year programme. The web development is underway and expected to launch in September 2009.